Handbook

A Guide to Building Websites

A practical guide to building a website, from the goal to launch. What to build it with, how to write content, SEO basics, and what to sort out before you go live.

A good website isn’t about the color of the buttons. It’s about whether the person who lands on it gets what they came for, and whether you get what you built it for. Between those two lies a whole pile of decisions you can easily drown in: what to build it with, who owns what, how to measure whether the thing even works.

This guide walks you through all of it, from the goal to launch. No lecture-hall theory. We put it together from real client work, from things we’ve seen work and things we’ve seen crash hard, and we write them the way we’d tell you over coffee.

Who this is for

For founders and marketers who don’t necessarily build the site themselves, but want to understand it well enough to make good calls and not get sold a bad deal. Completely free. Read it in order, or just cherry-pick whatever you’re wrestling with right now.

Lessons

  1. 01 What you'll need
  2. 02 Getting clear on your goal and audience
  3. 03 What to build it with: from page builders to custom code
  4. 04 Content and structure that actually work
  5. 05 SEO basics: how people find you
  6. 06 Performance, accessibility, and launch